![]() Beginners Guide: What is a Domain Name and How Do Domains Work? How to Learn WordPress for Free in a Week or Less. How to Install WordPress - Complete WordPress Installation Tutorial. 600 Free WordPress Video Tutorials. Beginner's' Guide for WordPress Start your WordPress Blog in minutes. Choosing the Best. WordPress Hosting How to Easily. Install WordPress Recommended. WordPress Plugins View all Guides. WPBeginner Glossary Backlink. What is: Backlink. Shares 164 Share Tweet Share Facebook Messenger WhatsApp Email. A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a sites ranking position and visibility in search engine results SEO. How Do Backlinks Work? Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website. The easiest way to think of backlinks would be as conversations among websites. For example, John is a blogger, and he writes a very interesting article about a sports event. |
![]() Besides being good for your site's' SEO, having journalists and editors at key publications in your industry who choose to link to you goes a long way to show people are talking about your business. Backlinks Send Referral Traffic to Your Page. When the web first launched, links were solely navigational. In the most simplistic form, the purpose of links is to take web browsers from Page A to Page B, not just within one website but also between different sites. While links are now used within Googles algorithm, the principle hasnt changed: excellent links send valuable traffic to your page. If we step back to the example above, relevant press coverage can send interested readers to your site-introducing your brand to new audiences who could turn into customers. You can use Traffic Analytics in our Trends toolset to find referral traffic for your site. Pro Tip: You also can add this traffic to a remarketing list to target across paid media channels to make your referral traffic work that little harder. How to Check Any Websites Backlinks. |
![]() If your technology company's' homepage gets a backlink from a blog post on how" to golf, this would not be seen as a relevant or quality backlink. Unique - You will get an edge if the site refers to you but does not refer to your competitors. Otherwise, the backlink may be good to have, but it's' table stakes. Natural - The link is not sponsored, the anchor text is not branded or spammy, and the referring page has a natural number of links on it. For a real-world example of a company that utilized these backlinking rules to rise to the top of the search pages, check out our video case study on Glassdoor. As an SEO strategist specifically focusing on link building at HubSpot, I'm' no stranger to the challenge of finding high-quality sources that will link back to your site. To help you improve your company's' SEO ranking, I've' cultivated this list of creative and unique ways to earn backlinks. How to Get Backlinks. Reclaim Unlinked Mentions. Get Contextual Links. Get 'Best' X'' List Mentions. Become a Source for Other Publishers. Reach Out to Journalists. Update Old Content. Build Free Tools. |
![]() Getting backlinks to your site isnt always quite as simple as creating content or doing something newsworthy and waiting for the links to roll in. If you are a new company, or are still working on scaling your website traffic, youll need to do some work to get them from other sites. |
![]() When we talk about backlinking, the focus is generally on helping search engine algorithms to identify your site as trusted and authoritative. However, it's' also important for real people to discover your site by going through a relevant website that they trust. |
![]() Focus on quality anchor text. You wont always have control over the anchor text the text used for the backlink, but when you are in control, make sure that the anchor text closely matches the target keyphrase of the page you are acquiring backlinks for. The anchor text is another signal to Google that the page or post is an authority on the keyphrase youre trying to rank for. Aim for sites with good domain authority. When doing outreach for guest post opportunities or backlinks in already-published blogs, you should only reach out to websites with at least a domain authority score of 20, preferably 40 or higher. When creating your outreach list include the sites domain authority. Be willing to offer even better incentives multiple email newsletter features, premium free software, etc for domains with high authority, if the site owner wants to negotiate with you. Initially, setting up your backlinking strategy will feel a little daunting. But pretty soon, youll develop a process, and it will become a regular task that you maintain without too many challenges. An excellent backlinking for SEO strategy should incorporate.: |
![]() Checking backlinks using a third-party backlink checker. To check backlinks to a website that you dont own, use a tool like Ahrefs free backlink checker. Just enter a domain or URL, and hit Check backlinks. Youll see the total number of backlinks and referring domains links from unique websites, plus the top 100 backlinks. |
![]() Bear this in mind when building a linking strategy. Research the quality of your link first with a domain authority tool. While there are plenty of SEMrush/Moz alternatives, 65 of marketers use Mozs domain authority to measure a links quality. In short, sites that rank at the top of Google see more organic traffic. If you want to get to the top spot and drive more traffic, you need a robust backlinking strategy as part of your search engine optimization SEO plan. 6 Backlinking Strategies to Drive Traffic and Domain Authority. Not sure how to build backlinks to boost SEO and fuel a higher domain authority? Try these six proven tactics that marketers are using in their 2021 backlinking strategies. Write shareable content. Content creation is the number one strategy for generating backlinks. The problem is that 90 of web pages get absolutely no traffic. If your content gets no traffic, nobody is backlinking to it. Thats why 75 of marketers say they generate content thats specifically designed to net backlinks. According to Irina Nica, HubSpots Senior Marketing Manager of Product Awareness and resident backlink expert, the three best types of content to attract backlinks are.: |
![]() Generating backlinks can be a tedious process, but if youre dedicated to generating high-quality backlinks on a range of websites and social media accounts in your niche, you can stay in Googles 'good' books'' and experience an increase in web traffic over time. Remember that the quality of your own website and content goes a long way in relationship building and cultivating professional rapport with other website owners who will potentially backlink to your website. Make your content useful and actionable, target highly-rated websites, and continually nurture online professional relationships to generate the types of backlinks that can positively affect your SEO rankings. Note: This article was originally published in October 2018. Browse all our content on Content Marketing. eBook: How to Start a Podcast as part of a Content Marketing Strategy. eBook: How to Create Great Digital Marketing Content. Related Free Video Lessons. SEO Setup Keyword Research. Strategy and Planning SEO Strategy. SEO Workshop Content Marketing for SEO. Introduction Technical SEO. Webinars: Webinar: How Data Science Can Boost SEO Strategy In 2023 Neil Patel Chris Penn. |
![]() Backlinks are important for both search engines and end users. Backlinks help search engines determine how authoritative and relevant your site is on the keyword or topic for which you rank. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. |